B2B Registry

The B2B registry is Nembl's marketplace for cross-company services. Companies publish services they offer to external partners, and other companies discover and connect with those services. The registry enables B2B workflow orchestration without custom integrations.

Overview

The registry works in three stages:

1. Publish -- your company lists services it offers to external companies.
2. Discover -- other companies browse the registry and find your services.
3. Connect -- companies establish a connection and begin exchanging requests.

Publishing to the Registry

Prerequisites

Before publishing, your company must:

• Be on the Business plan or higher (Growth plan has read-only access).
• Have a verified domain.
• Have at least one published service with offerings.

Publishing a Service

1. Navigate to Services and select the service to publish.
2. Click Publish to B2B Registry.
3. Configure the listing:
   • Display name -- the name shown in the registry (defaults to the service name).
   • Description -- a public description of what the service provides.
   • Category -- select a category (e.g., IT Services, Consulting, Manufacturing, Logistics).
   • Offerings -- choose which offerings are visible externally. You can publish a subset of your internal offerings.
   • Visibility -- Public or Partner (see below).
4. Click Publish.

Visibility Levels

Public listings appear in the registry search results for all companies. Partner listings are hidden from search and only visible to connected companies.

Managing Published Listings

View and manage your published listings from Settings > B2B > Published Services.

• Edit -- update the description, category, or visible offerings.
• Unpublish -- remove the listing from the registry. Existing connections are not affected, but new companies cannot discover the service.
• View Analytics -- see how many companies have viewed your listing, connected, and submitted requests.

What Appears in Your Listing

Your published listing includes:

Registry Search

Other companies find your services by browsing and searching the registry:

• Keyword search -- search by service name, description, or company name.
• Category filter -- filter by service category.
• Verified only -- filter to show only domain-verified companies.

Data Control

Publishing a service to the registry does not expose your internal workflows, team structure, or operational details. External companies see only:

• The service name, description, and offerings you explicitly publish.
• The input form for submitting requests to your service.
• Status updates on their submitted requests (controlled by your workflow).

Your internal routing, team assignments, workflows, and policies remain private. You control what information flows back to the requesting company through your workflow configuration.

Updating a Published Service

When you update a service internally (add offerings, modify forms), the published listing does not change automatically. You must explicitly update the registry listing:

1. Navigate to Settings > B2B > Published Services.
2. Click on the listing.
3. Click Sync with Service to pull in changes from the internal service.
4. Review the changes and confirm.

This separation ensures you can iterate internally without accidentally changing what external partners see.

Best Practices

• Verify your domain first. Verified companies receive more connection requests and appear more trustworthy in the registry.
• Write clear descriptions. External companies have no context about your internal operations. Describe what you offer, expected turnaround, and any prerequisites.
• Start with Public visibility. Use Partner visibility only for services that are genuinely restricted to specific business relationships.
• Publish a subset of offerings. You might have 10 internal offerings but only publish 3 externally. Keep external-facing services simple.
• Set SLA targets. Listings with SLA commitments attract more connections because they signal reliability.